This Privacy Policy sets out the manner in which Sporting Life (“we”, “us” or “our”, as the context requires) collects, uses, discloses and otherwise manages the personal information of our customers. This Privacy Policy applies to the privacy practices at our Sporting Life stores (“Stores”), on our website located at www.sportinglife.ca and other websites where this Private Policy is posted (“Website”), and through other interactions with our customers.
By submitting to us your Personal Information, using our Website, contacting us, making a purchase from us, or using any of our services, you accept this Privacy Policy and consent to its terms and as otherwise described to you at the time of collection of your Personal Information. If you do not agree with the terms of this Privacy Policy, please do not use the Website or otherwise provide your Personal Information to us.
We may collect personal information when you:
When you make a purchase on the Website or in our Stores, we collect personal information such as your name, e-mail address, mailing/shipping and billing address, and telephone number as well as your payment information. We use this information to process and fulfil you order. When you purchase a gift card from us, we also collect the recipient’s name and email or mailing address so that we can send the gift card to the recipient directly on your behalf.
In general, you do not have to register to visit our Website. Some of the features offered through our Website may require you to register and provide personal information such as your name, e-mail address, mailing/shipping address, and telephone information and a password that you create. Your registration information is used to provide and otherwise administer the service you requested. We may also request certain optional demographic information from you when you register. We use this optional information to help us understand our customers and to tailor and enhance our product and service offerings, promotions and events.
When you use certain services provided on our Website, we may request additional personal information from you in order to provide that service. For example, when you create a Gift List, we will collect the name of the event, certain details about your event and your shipping address.
From time to time, we may send you e-mail or other communications about products, services, promotions or events that may be of interest to you with your consent or implied consent. You can opt-out of receiving these promotional e-mails by following the unsubscribe instructions in any of our e-mails or by contacting us via the contact information provided at the end of this Privacy Policy.
The “E-mail a Friend” and other similar features on our Website permit you to send e-mail to others. To do so, we require you to submit your name and e-mail address, as well as the name and e-mail address of the recipient. We will not use the names or e-mail addresses submitted in these circumstances for any other purpose without obtaining consent from you or the e-mail recipient. Please ensure that you only submit e-mail addresses of friends or family who would want to receive the message.
When you enter a contest or sweepstakes, or participate in a promotion, fundraiser or event, we may collect personal information such as your name, address, phone number, e-mail address, payment information and other information you provide. We use this information to administer your participation in the contest, sweepstakes, promotion, fundraiser or event. If a contest, sweepstakes, promotion, fundraiser or event is jointly sponsored by us and other sponsors or is hosted in support of another organization, your personal information may be shared with such other sponsors or organizations, as specified at the time of collection of your personal information. We have no control over the manner in which these sponsors or organizations treat your personal information, and recommend you review their respective privacy notices or statements.
In connection with a job application or related inquiry, you may provide us with certain personal information about yourself (such as that contained in a resume, cover letter, or similar employment-related materials). We use this information for the purpose of processing and responding to your application for employment.
If you contact us with a comment, question or complaint, you may be asked for information that identifies you (such as your name, address and a phone number) along with additional information we need to help us promptly answer your question or respond to your comment, question or complaint. We may retain this information to assist you in the future and to improve our customer service, product and service offerings, and events and promotions.
When you interact with us on social media, such as by tagging us and/or our products or permitting us to follow your social media profile, we may collect information about your social media profile, such as your name, user name, email address, profile picture, and gender. We may use such information to personalize your experience on our Website and on the third-party social networking platforms, and to provide you with other products or services you may request.
As you navigate through and interact with our Website, we may use cookies, web beacons, tracer tags or other automatic data collection technologies (collectively, “cookies”) to collect certain information about your equipment, browsing actions, and patterns, including:
The information we collect automatically is statistical information and may include personal information.
Our Website uses a technology called “cookies”. A cookie is a tiny element of data that our Website can send to your browser, which may then be stored on your hard drive so we can recognize you when you return. For example, if you have an account, these cookies may let us know who you are and will provide us with information that we use to personalize our Website in accordance with your preferences. You may set your Web browser to notify you when you receive a cookie or to not accept certain cookies. However, you may find that certain parts of our Website will not function without the use of cookies.
We may maintain the information collected from cookies or associate it with personal information we collect in other ways or receive from third parties. Cookies help us to improve our Website and to deliver a better and more personalized service, including by enabling us to:
Some content or applications on the Website, including advertisements, are served by third-parties, including advertisers, ad networks and servers, content providers, social media platforms and application providers. These third parties may use cookies to collect information about you when you use our Website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioural) advertising or other targeted content.
In general, we use the information that we collect about your or that you provide to us, including any personal information:
We may transfer personal information that we collect or that you provide as described in this Privacy Policy to contractors, service providers, and other third parties we use to support our business (such as analytics and search engine providers that assist us with Website improvement and optimization).
We may process, store, and transfer your personal information in and to a foreign country, with different privacy laws that may or may not be as comprehensive as Canadian law. In these circumstances, the governments, courts, law enforcement, or regulatory agencies of that country may be able to obtain access to your personal information through the laws of the foreign country.
Specifically, we may disclose personal information that we collect or you provide under the following circumstances:
We may transfer (or otherwise make available) your personal information to our affiliates and other third parties who provide services on our behalf. For example, we may use service providers to authorize and process payments, host our Website, operate certain of its features, serve advertisements on our Website, send e-mail or other communications, run our contests, promotions, fundraisers or events, conduct customer research, and manage and analyze data and our advertising effectiveness. We and our service providers may also use your personal information for fraud detection and prevention purposes.
Any access to your personal information by our affiliates or service providers will be limited to that necessary for them to perform their designated functions and we do not authorize them to use or disclose your personal information for their own marketing purposes.
Sporting Life and our Canadian, US and other affiliates and service providers may provide your personal information in response to a search warrant or other legally valid inquiry or order, or to an investigative body in the case of a breach of an agreement or contravention of law, or as otherwise required by applicable Canadian, US or other law. Sporting Life may also disclose personal information where necessary for the establishment, exercise or defence of legal claims, or as otherwise permitted by applicable law.
We may transfer any information we have about you as an asset in connection with a merger or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of Sporting Life or as part of a corporate reorganization or other change in corporate control.
Our Website may host links to third-party sites that are not owned or operated by Sporting Life. Likewise, third-party websites where we advertise may feature links to our Website. Unless otherwise provided in this Privacy Policy, we will not share your personal information with these third parties without your consent. We include links to third-party websites for user convenience, not as an endorsement or referral. We strongly recommend that you carefully read the privacy policies, notices, and terms of use of these linked websites as they operate independently from us. Given that we have no control over these websites, we do not accept responsibility or liability for their data collection, usage, disclosure, security practices, or any other way they may handle your personal information.
We have created mechanisms to provide you with the following control over your information:
You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website. If you disable or refuse cookies, please note that some parts of this Website may not be accessible or may not function properly.
If you have opted in to receive certain emails from us but no longer wish to have your email address or contact information used by us to promote our own or third parties’ products or services, you can opt-out by checking the relevant box located on the form on which we collect your data, by logging into the Website and adjusting your user preferences in your account profile by checking or unchecking the relevant boxes, or by sending us an email stating that you no longer wish to receive emails from us to the address provided at the end of this Privacy Policy. If we have sent you a promotional email, you may unsubscribe by clicking the unsubscribe link we have included in the email. This opt-out does not apply to information provided to us as part of a product purchase, warranty registration, product service experience, or other transactions.
We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt-out of several third party ad servers’ and networks’ cookies simultaneously by using an opt-out tool created by the Digital Advertising Alliance of Canada or an opt-out tool created by the Network Advertising Initiative. You can also access these websites to learn more about online behavioural advertising and how to stop websites from placing cookies on your device. Opting out of a network does not mean you will no longer receive online advertising. It does mean that the network from which you opted out will no longer deliver ads tailored to your web preferences and usage patterns.
We maintain administrative, technical and physical measures in an effort to safeguard personal information under our custody and control against unauthorized access, use, modification and disclosure. Some of your personal information may be accessible online and protected by a password of your choice. We strongly recommend that you do not disclose your password to anyone. We will never ask you for your password in any unsolicited communication (such as letters, phone calls or email messages).
Except as otherwise permitted or required by applicable law or regulation, we will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Under some circumstances we may anonymize your personal information so that it can no longer be associated with you. We reserve the right to use such anonymous and de-identified data for any legitimate business purpose without further notice to you or your consent.
It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes. By law you have the right to request access to and to correct the personal information that we hold about you.
You can review and change your personal information by logging into the Website and visiting your account profile page. If you want to review, verify, correct, or withdraw consent to the use of your personal information you may also contact us via the contact information provided at the end of this Privacy Policy. We may not be able to delete your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
Applicable law may allow or require us to refuse to provide you with access to some or all of the personal information that we hold about you, or we may have destroyed, erased, or made your personal information anonymous in accordance with our record retention obligations and practices. If we cannot provide you with access to your personal information, we will inform you of the reasons why, subject to any legal or regulatory restrictions.
This Privacy Policy may be updated from time to time at our discretion, without notice to you. The revised Privacy Policy will be posted on this Website. Our treatment of your personal information will be governed by the version of the Privacy Policy currently in effect. As a result, please review this Privacy Policy on a regular basis and contact us if you have any questions. By continuing to access and use the WebSite, you agree to the terms of the then-current Policy, as amended.
To contact us regarding any questions, comments or complaints, to obtain information about the way in which we or our service providers treat your personal information, or to request access to your personal information, you may contact us by email or mail at the following address:
